Notes for editors

Leadbay was the first lead generator to enable advisers to bid for mortgage leads. It launched in January 2005 after a thorough study of mortgage advisers’ needs and requirements.

• Leadbay is the most effective lead generation system in the UK providing the highest quality, compliant leads in mortgages secured loans, unsecured loans, debt management and life assurance, critical illness, accident, sickness and unemployment and income protection.
• Leadbay allows advisers to specify the type of lead they require by post code, loan size and mortgage or loan type.
• Leads are exclusive and compliant, and received by the adviser within seconds of the borrower requesting advice.
• Leadbay provides advisers with complete flexibility that puts them in charge of what leads they buy, what they pay for them and when they choose to buy.
• Best of all, there is no set price for leads; Leadbay is market driven so advisers only ever pay what they think a lead is worth.
• Leadbundles builds on this foundation, offering the same compliant, high quality leads, delivered in seconds but enabling advisers to pay a fixed price for a set number of leads.

Leadbay forms a part of Add Momentum which launched in the summer of 2003. It focuses on delivering innovative services that are customer-focused and easy to use. Its ethos is to bring people and technology together; to help people to fulfil potential, achieve new things and make a real difference.

About Orbiter

Orbiter, founded in 2008, was created by a group of like minded individuals who realised that the research tools and systems being offered to the Mortgage Adviser were not up to contemporary professional standards.

The Mortgage Adviser needs tools which are more powerful, faster and more accurate than any consumer comparison site. Furthermore, in this modern era, the system should be web based, hence offering the fastest and most simple way to disseminate product updates.

Using tried and tested sourcing technology as a base platform, Orbiter launched in to the UK residential first and second charge market place in December 2008. With its belief that Brokers should be able to offer advice on direct to consumer products, Orbiter has insisted on adopting a genuine whole-of-market product range, including the “non-intermediary” products.

The current mortgage market is extremely challenging. Brokers are facing enormous pressures, from reduced fees to a lack of mortgage transactions. By offering its base model for free, Orbiter believes it is genuinely helping during these “pinch” times.

The Orbiter System

Orbiter is a free, web-based technology platform for financial intermediaries. Details of the platform’s functionality can be found at www.orbiteronline.co.uk but, briefly, the key elements are:

• Free to the intermediary user.
• 100% web-based.
• Product sourcing and comparison, with the product database updated 4 times a day with an automatic feed from Defaqto; the database includes lenders’ direct-to-consumer products.
• Total-to-pay calculator.
• Direct access to lenders’ affordability calculators.
• Case management, with IDD, factfind, KFI and application processes.
• Customer management, including a comprehensive documents suite and a self-branded letter suite.
• Comprehensive compliance tools.
• Tamper-proof audit trail.
• Commission management.
• Ability to incorporate product sourcing into an intermediary’s website.
• Product tranche management for lenders and networks with real-time data.
• Lender panel control for networks.