Leadbay makes The Sunday Times Microsoft Tech Track 100

21st September 2009

Leadbay made number 20 in yesterday’s Sunday Times Microsoft Tech Track 100 league table. The achievement is due to Leadbay’s innovation and rapid expansion. It follows on from Leadbay’s award for Rewarding Excellence and Innovation in Affiliate Marketing at the A4U affiliate marketing awards in June this year.

While initially just providing mortgage leads, Leadbay has expanded to provide advisers with equity release leads, loan leads, car finance, life assurance; accident, sickness and unemployment; income protection; debt management and IVA leads and is currently trialling leads for Private Medical Insurance.

It now provides advisers with 68,000 different lead categories so they have access to exactly the type of new customers they need, whenever they need them. Even Leadbay’s mortgage sector has grown, and now provides advisers with in excess of 1000 new mortgage clients every day.

Leadbay burst onto the lead generation scene in January 2005 revolutionising lead generation - by introducing the concept of bidding for leads so that advisers that could set their own prices for leads in the postcodes and product areas of their choosing and with no ties, so that advisers need only buy leads when they most need them. Before Leadbay, advisers had had to pay a fixed price of £35 a lead and sign up to take a certain number of leads every month for leads for a year, with just three weeks off for holidays.

Leadbay was founded to be the adviser’s friend, and is continually adapting to provide advisers with new business in the way that they most need it; so far it has introduced 1.48 million borrowers to advisers, worth £158 billion of potential borrowing, and has more than 12,000 mortgage brokers and IFAs registered to buy leads.

Grant Stevens, managing director of Leadbay says, “Appearing in The Sunday Times Microsoft Tech Track 100 league table is a huge honour and achievement. It recognises just how far Leadbay has come and how hard the team at Leadbay have worked.

“Our over-riding aim is still to be the adviser’s friend, providing new business in the way advisers want it, in the areas they want to work in and we continue to let advisers choose the prices they want to pay, so they never pay more than a lead is worth to them. It is a testament to our success that there are now so many other lead generators who have mimicked our business model.”

Notes for editors Leadbay forms a part of Add Momentum which launched in the summer of 2003. It focuses on delivering innovative services that are customer-focused and easy to use. Its ethos is to bring people and technology together; to help people to fulfil potential, achieve new things and make a real difference.

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