New PMI clients on tap – trial underway

23rd June 2009

Health and protection brokers now have a new source of Private Medical Insurance (PMI) clients. Advisers will be able to choose how many prospective new clients they speak to, what postcode area they are in and even what type of PMI cover they want.

Leadbay, the award winning lead provider, this week launches a trial in private medical insurance leads with Best Health UK and Chase Templeton.

Leadbay started as a mortgage lead provider in January 2005 and has since become one of the largest financial lead provider in the UK, introducing 1.3 million consumers worth £152 billion of business to advisers in the last four years. PMI leads will be the latest launch for Leadbay which currently also provides advisers with Life Assurance leads, Income Protection leads and Accident, Sickness and Unemployment leads.

IFAs and specialist health & protection brokers will be able to choose prospective clients by whether they want personal PMI or cover for their whole business; if cover is required for a business brokers will be able to see how many employees the cover is for.

Every person asking for PMI advice through Leadbay will have given their express consent for a named broker to call them. This means they will have seen the adviser’s company name and consented for them to call before they submit their request for advice.

Because Leadbay only provides high quality, convertible leads, Leadbay will refund the cost of any lead they confirm is uncontactable and is the only lead generator in the UK to stand by the quality of its leads and offer such a guaranteed refund policy.

Grant Stevens, managing director of Leadbay says, “We are launching PMI leads directly in response to demand from advisers. For some months now we have had brokers contacting us asking us if we could provide them with a quality source of new clients. Leadbay was set up to help advisers to grow their businesses so we were happy to provide this service.

“We are trialling the leads with Best Health UK and Chase Templeton to ensure that we have got everything exactly right, then we will make the leads available much more widely.”

Debbie Kleiner-Gaines, executive committee member of industry body AMII and managing director of Best Health UK, who will be helping with the trial, says, “I was keen to help Leadbay develop their PMI lead source as I was becoming frustrated with the refund rules from the other providers. Leadbay’s refund policy is excellent so at least you know that you only pay for a lead if it is a genuine business opportunity.”

Notes for editors Leadbay forms a part of Add Momentum which launched in the summer of 2003. It focuses on delivering innovative services that are customer-focused and easy to use. Its ethos is to bring people and technology together; to help people to fulfil potential, achieve new things and make a real difference.

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