Leadbay trials telephone qualified leads

21st May 2009

Leadbay is launching a six week trial of telephone qualified leads. The trial will be for first time buyer and house purchase leads.

To qualify the leads, Leadbay will actively phone borrowers after they’ve asked for advice, to ensure they are keen to speak to an adviser and are in a position to take out the mortgage that they have requested. This will provide an enhanced type of lead aimed to significantly increase advisers’ conversion rates and increase the amount of business they write.

Leadbay will be the only major lead generator to offer this service to advisers.

To ensure the borrower is really in a position to take out a mortgage, Leadbay will not only confirm loan size and deposit, but will verify the source of the deposit stated by first time buyers; the Leadbay team will also ask applicant for their income details. In addition, Leadbay will ensure that all borrower’s details are correct and reaffirm the person is genuinely looking to speak to a mortgage adviser.

Jonathan Barrett, Leadbay Head of Sales, says, “Leadbay’s trial of telephone qualified leads is a first amongst the major UK lead generators and builds on our extensive experience of the lead generation market.

“If the trial is successful we will be able to provide a new, enhanced type of lead for advisers. These will be ‘warm’ leads that are a step on from usual internet generated leads and which should provide an even better conversion rate and a higher amount of income.”

For more information, advisers can contact Leadbay on: 0333 666 9000 or www.leadbay.co.uk

Notes for editors Leadbay forms a part of Add Momentum which launched in the summer of 2003. It focuses on delivering innovative services that are customer-focused and easy to use. Its ethos is to bring people and technology together; to help people to fulfil potential, achieve new things and make a real difference.

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