Marketing Innovation Forum Unveils Lead Generation Guru

27th February 2009

Jonathan Barrett, Head of Sales at Leadbay, has been revealed as the Lead Generation guru on Marketing Innovation Forum, the new, free, online service for intermediaries and marketing professionals. He is the first guru to be revealed, and the identities of the other gurus on the site remain a tightly-guarded secret.

Julian Wells, Director of Marketing Innovation Forum, says: "We are delighted to be associated with Leadbay, which is certainly one of the more forward thinking brands in the industry. The criteria for being one of our gurus is simple - you must be a respected expert in your field, and we have to know and trust you. Like all of our gurus, Jonathan ticks these boxes and offers his experience, expertise and impartial advice to our members, free of charge. Our Lead Generation forum has had tremendous interest already, in our first fortnight of operation, and Jonathan's advice has been consistently solid. We're lucky to have him on board."

Barrett added "Marketing Innovation Forum has proven very quickly that it creates valuable discussion about lead generation and marketing in general; there has already been a lot of interest, both by those people already buying leads and those thinking of leads for the first time to access new clients and revenue. The Forum gives advisers the perfect place to ask any questions they have, knowing that they will get high quality, impartial advice. It also helps us at Leadbay to get to know our customers as well as possible, which is hugely important for us, so it's a win-win situation."

Derek McGuire, a founder of Marketing Innovation Forum, says: "We're delighted by the level of interest we've had, not only in the volumes of people joining up so quickly, but also in the amount of aspiring gurus out there. On Monday we added a Property/Surveying guru, and we're carefully considering other interesting prospects based both on user feedback and certain would-be gurus who have expressed an interest. We're committed to ensuring high calibre individuals who add real value in areas our members are interested in - like Jonathan - get the guru title."

The Marketing Innovation Forum can be accessed at www.marketinginnovationforum.com, where registration is free of charge.

Notes for editors Leadbay forms a part of Add Momentum which launched in the summer of 2003. It focuses on delivering innovative services that are customer-focused and easy to use. Its ethos is to bring people and technology together; to help people to fulfil potential, achieve new things and make a real difference.

back to news