Leadbay Launches Life Assurance Leads

5th November 2008

Leadbay, provider of the UK's highest quality leads, today launches into life assurance leads.

Following a highly successful two month trial, and overwhelming demand from advisers, life assurance leads are now available to every FSA registered adviser in the UK.

Leadbay will offer term assurance and whole of life assurance leads in 124 postcode areas; they will also be able to select potential new clients by the amount of cover they are requesting in bands from £5,000 to £500,000.

The trial was used to test and refine the Leadbay system so that it perfectly suits different advisers' business requirements and way of working. Advisers buying life leads will benefit from the advantages established in mortgages, so every consumer will have seen the adviser's company name and given express consent for them to call before submitting their details.

Every lead will be 100% exclusive to the adviser who buys it and delivered the instant the consumer has requested the advice. What's more, Leadbay will refund the price of any lead they confirm as uncontactable.

Grant Stevens, Leadbay managing director says, "We have been overwhelmed by demand for life assurance leads from both IFAs and mortgage advisers. Leadbay is working with advisers to give them access to the clients that they need in the way that they need it. Leadbay enables advisers to diversify and provides complete flexibility over lead buying so they buy only when and what they need."

Notes for editors Leadbay forms a part of Add Momentum which launched in the summer of 2003. It focuses on delivering innovative services that are customer-focused and easy to use. Its ethos is to bring people and technology together; to help people to fulfil potential, achieve new things and make a real difference.

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