Leadbay has today launched a service that will increase lead conversion rates helping advisers to write more business.

The new service will enable advisers to send a personalised email to their prospective new clients within seconds of the borrower submitting their details saying they want to speak to the adviser - greatly increasing the adviser’s chance of doing business with that client.

Borrowers coming through Leadbay already know the name of the adviser before they commit to the call and have always received an email within seconds of asking for advice, confirming they will be called by the specified mortgage adviser. Now each adviser registered with Leadbay will be able to include their own personalised marketing message to the borrower.

Advisers will be able to include their own message telling the borrower about their firm, the advantages of using an adviser and include their contact details; introducing their firm and starting the relationship with the borrower even before they pick up the phone.

Grant Stevens, Managing Director of Leadbay says, “A personal email from the adviser is crucial in building up rapport with a borrower and helping to increase the amount of leads an adviser converts to business. It means that a borrower is already familiar with the adviser’s firm and waiting for their call, greatly increasing the adviser’s opportunity to do business with that borrower.

“The fact that the borrower will receive the email within seconds of giving the adviser their express consent to call will make a further positive impression as to the professionalism of the broker and greatly increase their opportunity to convert their lead to business.

“We also know that consumers tend to look at more than one website but the fact they have made a conscious decision to submit their details to a named adviser and received further details about the actual firm they are expecting contact from should make them less likely to make further enquiries to different sites.”

Leadbay will be the only lead generator to offer such a service.