Leadbay Launches into Debt Management

6th March 2008

Today Leadbay launches a debt advice leads service. From today advisers will be able to register to buy debt advice leads accessing new clients looking for debt consolidation, debt management, IVAs and Scottish Trust Deeds.

Advisers buying debt leads will benefit from the market leading quality of all Leadbay's other leads including:

• The ability to choose the postcode area that they want the lead from
• Choice of the amount of debt the client has
• Choice of the amount they want to pay for the lead
• All leads are exclusive to the adviser who buys them and delivered instantly
• There is no minimum amount to buy
• The most generous invalid lead policy for un-contactable and hoax leads

Advisers buying an IVA lead will receive a client who has a minimum debt of £15k, or £10k for a trust lead, and has a minimum disposable income of £200 per month.

If a lead does not meet the criteria shown for an IVA/Trust Deed lead but the client has debts of over £5k and at least £100 per month disposable income then they will be classed as a debt management lead.

Leadbay will ensure that every person ascertained to be an IVA or a debt management lead is also employed or retired and has at least three creditors to give advisers the highest opportunity to convert the lead.

Grant Stevens, Leadbay's Managing Director says "There is a huge demand for debt management advice at the moment and we have had constant requests from advisers to provide them with this service.

"This latest lead offering from Leadbay not only gives advisers access to the highest quality debt management and IVA leads but also matches the consumer with an adviser well placed to help their circumstances. After conducting a thorough trial over the past few months, we have developed a debt focussed enquiry form with extra checks to ensure that advisers are introduced to prospective clients who are actively seeking debt advice.

"As with all of Leadbay's leads, there will be no set price for the leads, so advisers can pay what they think a prospective client is worth and buy just from their post code area if they choose."

Notes for editors Leadbay forms a part of Add Momentum which launched in the summer of 2003. It focuses on delivering innovative services that are customer-focused and easy to use. Its ethos is to bring people and technology together; to help people to fulfil potential, achieve new things and make a real difference.

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