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| Advisers given access to more of the clients they really want |
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| 23rd July 2007 |
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Leadbay is making it easier for advisers to access the new clients they want, when they want them. In response to feedback, Leadbay has made a number of improvements that will benefit the advisers that buy leads through it.
The first improvement will be to its automatic bidding system ‘Autobidder’. Autobidder, an integral part of Leadbay’s launch in January 2005, saves advisers time by bidding for leads on their behalf. It enables advisers to set a maximum bid and the autobidder will ensure that they bid £1 above the top price up to their maximum limit. This means that advisers can still buy leads even when they are not at their computer. The new upgrades will make sure that bids are upgraded much more frequently than before so that advisers always get the clients they want at the price they want.
The second improvement also assists advisers working away from their computers by increasing the clarity of new lead details they receive by text. Previously advisers received just the name and contact details of their new client; now they will also receive details of current mortgage size and both size and type of mortgage or loan requested. This will enable advisers to get back to clients within seconds even when they are not in the office, greatly improving the chances of converting their lead to business.
The third improvement will increase visibility, enabling advisers who want to monitor bid prices by letting them see the top five bids rather than just the top three.
Simon Baker, Leadbay Operations Manager says, "These upgrades will significantly improve the opportunity for mortgage and loan advisers to get exactly the type of new clients they want, when they want them. It will also maximise their profit by greatly increasing the chance of converting their lead to business.
Best of all this is only the first step in a large number of improvements that we will be making over the next few months, all ensuring that advisers who use Leadbay will be able to gain high quality new business whenever they want it." |
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| Notes for editors |
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| Leadbay Loans and Leadbay Mortgages form part of Add Momentum which launched in the summer of 2003. It focuses on delivering innovative services that are customer-focused and easy to use. Its ethos is to bring people and technology together; to help people to fulfil potential, achieve new things and make a real difference. |
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The Advantage
Our leads are primarily sourced through the internet from customers who have
confirmed they are actively seeking a mortgage or loan, and wish to speak to an
advisor.
The Security
To ensure that the process is within FSA guidelines, Leadbay has been reviewed
and endorsed by the top UK compliance firm
threesixty
Our Goal
Leadbay's immediate goal is to provide the best service to mortgage and loan
advisers and professionals, by sourcing fresh internet enquiries. These are
then sold in the most flexible way possible, at the prices you want to pay.
Leadbay's long term goal is to become the industry leader, and through quality,
innovation and value for money, set the standard in lead provision.
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