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| Surge in Lead Volumes Excellent News for Advisers |
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| 22nd May 2007 |
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Great news for advisers using Leadbay as it experiences an unseasonable surge in lead volumes. High borrower demand in Leadbay’s unique bidding system is driving prices down and enabling advisers to pick up as many new customers as they can handle for fantastic prices from as low as just £5 per lead. These prices are expected to last for at least the next two weeks.
Leadbay’s surge in volumes over the last week comes as a result of significant changes in the Google rankings for mortgage related search terms, meaning many more enquiries are coming through Leadbay's partner sites compared to those of its competitors. Lead generators receive most of their leads from consumers looking to the internet to research products and find an adviser; the majority of these consumers do this research through search engines such as Google. The absence of a key rival in the Google rankings means that the majority of the UK’s mortgage and loan enquiries are now coming through Leadbay.
Simon Baker, operations manager at Leadbay says, “Advisers who are keen to grow their business, but who are struggling to obtain leads at reasonable prices should take advantage of the surge in borrowers looking for an adviser through Leadbay.
“The quality of Leadbay’s leads remains excellent as higher numbers of borrowers than ever turn to the internet to find advice. Our high volumes are ensuring that leads are available at very low prices but despite the high volumes, we continue to ensure that all our leads are delivered exclusively to advisers the instant they are generated.”
Leadbay has a clear and transparent bidding model which means that advisers only have one place to look to ensure they are in top place for the leads they are interested in. Leadbay also maintains the quality of all the sources in its system ensuring advisers don't have to worry about the source of their lead. Advisers buying leads can choose which postcode area, loan size and what type of mortgage or loan customer they would like, from over 20,000 different categories. |
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| Notes for editors |
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| Leadbay Loans and Leadbay Mortgages form part of Add Momentum which launched in the summer of 2003. It focuses on delivering innovative services that are customer-focused and easy to use. Its ethos is to bring people and technology together; to help people to fulfil potential, achieve new things and make a real difference. |
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The Advantage
Our leads are primarily sourced through the internet from customers who have
confirmed they are actively seeking a mortgage or loan, and wish to speak to an
advisor.
The Security
To ensure that the process is within FSA guidelines, Leadbay has been reviewed
and endorsed by the top UK compliance firm
threesixty
Our Goal
Leadbay's immediate goal is to provide the best service to mortgage and loan
advisers and professionals, by sourcing fresh internet enquiries. These are
then sold in the most flexible way possible, at the prices you want to pay.
Leadbay's long term goal is to become the industry leader, and through quality,
innovation and value for money, set the standard in lead provision.
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