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Leadbay Loans improves adviser / client fit
8th March 2007
Leadbay Loans has spent the last two months improving its system to ensure that the right client is always placed with the right adviser. Having access to the clients they really want to deal with, will help loan advisers to increase the amount of leads that they convert into business, meaning that they can grow their business faster and become more profitable.

Leadbay Loans has increased its categorisation and significantly improved the technology behind its system. It now enables advisers to access clients looking for:
Secured loans
Adverse secured loans
Tenant loans
Adverse tenant loans
Homeowner unsecured
Adverse homeowner unsecured
Car finance
Adverse car finance
Advisers can also select any postcode area in the country and the size of loan that they would like their new client to have.

In addition Leadbay Loans has rolled out a full text messaging service the same as that currently received by mortgage advisers coming through the Leadbay system. Potential loan borrowers will receive a text message as soon as they have submitted their request for advice; advisers can also receive notification of a new lead by text if they choose, enabling them to get in contact with their potential new client within seconds of the client requesting advice.

Toby Hughes, Leadbay Business Development Manager says, ”These improvements will help to ensure that the right client is always placed with the right adviser. The increased number of categories together with the text messaging service will dramatically increase lead conversion rates for busy advisers who are out of the office a lot.”
Notes for editors
Leadbay launched in January 2005 after a thorough study of mortgage advisers’ needs and requirements; it forms part of Add Momentum which launched in the summer of 2003. Add Momentum focuses on delivering innovative services that are customer-focused and easy to use. Its ethos is to bring people and technology together; to help people to fulfil potential, achieve new things and make a real difference.
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The Advantage

Our leads are primarily sourced through the internet from customers who have confirmed they are actively seeking a mortgage or loan, and wish to speak to an advisor.

The Security

To ensure that the process is within FSA guidelines, Leadbay has been reviewed and endorsed by the top UK compliance firm threesixty


Our Goal

Leadbay's immediate goal is to provide the best service to mortgage and loan advisers and professionals, by sourcing fresh internet enquiries. These are then sold in the most flexible way possible, at the prices you want to pay.

Leadbay's long term goal is to become the industry leader, and through quality, innovation and value for money, set the standard in lead provision.



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