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| Leadbay warns broker not to miss lead boom in January |
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| 18th December 2006 |
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Leadbay is warning brokers not to miss out on the huge number of borrowers looking for mortgage advice in the first two weeks of the New Year.
As everyone winds down for the Christmas break it can seem premature to be thinking of work in the New Year, but the first week of the New Year typically sees more borrowers enquiring about mortgages than any other week of the year - however this can also be the time when the lowest number of intermediaries are working which means they are missing out on a huge business opportunity.
In a market-led system such as Leadbay, more leads means more business but it also means that lead prices are considerably reduced.
Simon Baker, Leadbay’s operations manager says, “Over ten percent of mortgage enquiries is typically done in January and last year, Leadbay saw the highest number of leads of the year in the very first week. However this is also the time when the fewest intermediaries are working.
“Buying mortgage leads from a supply and demand system like Leadbay means that as the number of leads increases, prices drop dramatically, so the beginning of January gives intermediaries the opportunity to get many more clients at much lower prices.” |
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| Notes for editors |
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| Leadbay launched in January 2005 after a thorough study of mortgage advisers’ needs and requirements; it forms part of Add Momentum which launched in the summer of 2003. Add Momentum focuses on delivering innovative services that are customer-focused and easy to use. Its ethos is to bring people and technology together; to help people to fulfil potential, achieve new things and make a real difference. |
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The Advantage
Our leads are primarily sourced through the internet from customers who have
confirmed they are actively seeking a mortgage or loan, and wish to speak to an
advisor.
The Security
To ensure that the process is within FSA guidelines, Leadbay has been reviewed
and endorsed by the top UK compliance firm
threesixty
Our Goal
Leadbay's immediate goal is to provide the best service to mortgage and loan
advisers and professionals, by sourcing fresh internet enquiries. These are
then sold in the most flexible way possible, at the prices you want to pay.
Leadbay's long term goal is to become the industry leader, and through quality,
innovation and value for money, set the standard in lead provision.
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