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| Leadbay gives £22.6 billion of mortgage business to brokers |
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| 28th September 2006 |
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In a record month, Leadbay, the market-leading lead generation firm, has passed on £3 billion of mortgage leads to brokers in September. This brings the total amount of mortgage business passed to advisers this year, up to £22.6 billion, providing thousands of mortgage brokers with a cost effective way of growing their own businesses.
Leadbay devised the innovative concept of bidding for leads two and a half years ago. They used complaints they had received from brokers regarding existing lead generation companies, to develop a system that offered everything that brokers said they needed from a lead generation system and created the most cost-effective lead system in the market.
Leadbay’s focus on providing superior customer service and the most generous invalid lead policy, as well as providing excellent and compliant leads, has obviously paid off for the company. As brokers recognised the advantages of buying mortgage leads through Leadbay it has grown from a good idea to a multi-million pound business in under two years from launch.
Simon Baker, Operations Manager at Leadbay says, “Mortgage advisers have recognised and used the Leadbay system in higher numbers than we ever imagined, so we are pleased to be able to provide them with so many high quality, high value leads. £3billion of mortgage business coming through Leadbay can only benefit the advisers who use our system.”
Commenting on the success of Leadbay Simon says, “In fact Leadbay has been so successful, we are already starting to see competitors copy our system and introduce imitations of our bidding system”. |
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| Notes for editors |
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| Leadbay launched in January 2005 after a thorough study of mortgage advisers’ needs and requirements; it forms part of Add Momentum which launched in the summer of 2003. Add Momentum focuses on delivering innovative services that are customer-focused and easy to use. Its ethos is to bring people and technology together; to help people to fulfil potential, achieve new things and make a real difference. |
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The Advantage
Our leads are primarily sourced through the internet from customers who have
confirmed they are actively seeking a mortgage or loan, and wish to speak to an
advisor.
The Security
To ensure that the process is within FSA guidelines, Leadbay has been reviewed
and endorsed by the top UK compliance firm
threesixty
Our Goal
Leadbay's immediate goal is to provide the best service to mortgage and loan
advisers and professionals, by sourcing fresh internet enquiries. These are
then sold in the most flexible way possible, at the prices you want to pay.
Leadbay's long term goal is to become the industry leader, and through quality,
innovation and value for money, set the standard in lead provision.
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