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| Lead prices drop |
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| 22nd August 2006 |
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Since the beginning of August there has been a marked drop in the price of mortgage leads on Leadbay which is expected to continue for at least the next two weeks.
The price falls are due to mortgage brokers going on holiday; as Leadbay is a market driven system, the lower the demand, the lower prices fall. This is very good news for brokers who are still working during August as they can now buy leads up to one third cheaper than they could two weeks ago.
Prices have dropped across all mortgage types, but the price of remortgage leads has dropped the most dramatically, dropping by 33% down from an average of £33 per lead to just £22. Self certification remortgage leads have also seen considerable drops, down 25% from an average of £40 per lead to just £30. Prices drop still further during evenings and weekends when there is still less broker activity.
Simon Baker, Leadbay Operations Manager says, “Prices are dropping due to the large number of mortgage advisers who are on holiday and we expect this to continue for the rest of August. This is excellent news for advisers who are still buying leads as they can snap up a lead for a fraction of the price that they were previously paying, dramatically increasing their return on investment.” |
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| Notes for editors |
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| Leadbay launched in January 2005 after a thorough study of mortgage advisers’ needs and requirements; it forms part of Add Momentum which launched in the summer of 2003. Add Momentum focuses on delivering innovative services that are customer-focused and easy to use. Its ethos is to bring people and technology together; to help people to fulfil potential, achieve new things and make a real difference. |
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The Advantage
Our leads are primarily sourced through the internet from customers who have
confirmed they are actively seeking a mortgage or loan, and wish to speak to an
advisor.
The Security
To ensure that the process is within FSA guidelines, Leadbay has been reviewed
and endorsed by the top UK compliance firm
threesixty
Our Goal
Leadbay's immediate goal is to provide the best service to mortgage and loan
advisers and professionals, by sourcing fresh internet enquiries. These are
then sold in the most flexible way possible, at the prices you want to pay.
Leadbay's long term goal is to become the industry leader, and through quality,
innovation and value for money, set the standard in lead provision.
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