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| 3000th mortgage adviser registers to use Leadbay |
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| 18th July 2006 |
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Leadbay has today seen the 3000th mortgage adviser register to use its system to buy mortgage leads. Roy Hardy of Mortgage Cobalt Capital Limited signed up today.
Leadbay started operating in January last year, but over 1500 advisers have signed up this year alone and the number of advisers signing up each week keeps increasing.
Leadbay is one of the biggest providers of mortgage leads in the UK. Mortgage advisers can specify the leads they want to buy by postcode, mortgage value and according to eight different mortgage types: |
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 First time buyer |
| Remortgage |
| Adverse remortgage |
| Purchase |
| Buy-to-let |
| Adverse (all except remortgage) |
| Self certification (remortgage) |
| Self certification (all except remortgage) |
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This ensures that brokers only receive leads that they have specifically requested. In addition, nobody pays more than they feel a mortgage lead is worth; the price of each lead is set by the advisers themselves as they bid for categories of lead.
Leadbay’s leads are FSA approved and fully compliant and are delivered to mortgage brokers within seconds of a borrower requesting to speak to somebody.
Simon Baker, Leadbay Operations Manager says, “Leadbay’s tremendous achievement in just 18 months shows what a gap in the market there was for a good quality, compliant lead generator providing high quality mortgage leads.
“Leadbay’s thorough research of mortgage advisers’ requirements has meant that we have been able to offer brokers just the leads they want, when they want them. The brokers using the Leadbay system have really appreciated not being tied into any contracts and not having to buy a minimum number of leads.
“Of course the Leadbay system continually evolves as we receive feedback from the mortgage advisers. We take seriously all the feedback that we receive and continually adapt in line with the advisers’ changing needs.” |
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| Notes for editors |
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| Leadbay launched in January 2005 after a thorough study of mortgage advisers’ needs and requirements; it forms part of Add Momentum which launched in the summer of 2003. Add Momentum focuses on delivering innovative services that are customer-focused and easy to use. Its ethos is to bring people and technology together; to help people to fulfil potential, achieve new things and make a real difference. |
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The Advantage
Our leads are primarily sourced through the internet from customers who have
confirmed they are actively seeking a mortgage or loan, and wish to speak to an
advisor.
The Security
To ensure that the process is within FSA guidelines, Leadbay has been reviewed
and endorsed by the top UK compliance firm
threesixty
Our Goal
Leadbay's immediate goal is to provide the best service to mortgage and loan
advisers and professionals, by sourcing fresh internet enquiries. These are
then sold in the most flexible way possible, at the prices you want to pay.
Leadbay's long term goal is to become the industry leader, and through quality,
innovation and value for money, set the standard in lead provision.
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