Logging in to Leadbay.
The details of your account, your bid settings and leads are all protected by a database security system. In order to uniquely identify you and to access your data, you will need to login to Leadbay.

Use the username/email address that you entered when you registered for Leadbay and the password that is associated with that username.

You should have received an Account Activation email that was sent to the registered email address.

If you haven't yet registered for Leadbay Click Here to access the Leadbay registration form.

If you can't remember the password that you registered for this account Click Here.

Changing your login details.
You can also use the " Change Login Details" screen to change your security question or password. The security question is a backup security device that you can use to reset your password if you ever forget it.

Use the username/email address that you normally use for Leadbay and the password that is associated with that username. (If you haven't logged onto Leadbay yet the email address is the one that the account activation email was sent to).

If the value that you enter for "Current Password" matches the password on your account, BOTH your password and the security question will be overwritten with the details in this form. You therefore need to enter both a new password and a new security question.

You can however enter the current value of the password (or the security question) as the new value effectively keeping them the same.

For example:

If your password was "Monday1" and your security question was "First Pet - Fish"

Entering "Tuesday2" as the new password and "First Pet - Fish" as the security question changes just the password. Entering a password of "Monday1" and a security question of "Favourite Film Star - Marlene Dietrich" changes just the security question.

If you can't remember the password that you registered for this account Click Here.

Forgotten Passwords
If you forget your Leadbay password you can at any point ask the system to reset it using the forgotten password screen, which is on the Login tab. (To access it click here)

In addition to your email address/username, the system will ask you to answer a security question to prove that you are that user. If the security question is answered correctly the new password will be emailed to the email address used as a username.

The new password is a randomly generated string of alphanumeric characters, you will be able to login once using it and will need to change your password immediately.

To access the password changing screen Click Here.

Registering for Leadbay
Before you can start using the Leadbay system we will need to setup your account. To do this we need some details about your business. In particular we need your contact details and an FSA number so that we can verify who you are.

All the fields on the registration form that are marked with an asterisk are mandatory.

Email (Username): - This field is both the username that you will use to logon to Leadbay and the email address to which account information (including activation) will be sent. It is very important that you enter a valid email account here.

FSA No : - The FSA is an independent body setup to protect consumers' rights. We need to confirm your status as a regulated company as part of activating your account. The FSA No is additionally used to uniquely identify your company.

Leads Sent To : - As well as allowing you to access your leads on-line, Leadbay emails your leads to a given email address. (You may for example wish to send the leads to another system). By default this is the same email as the Username field.

Security Question & Password: - You need to set a password on your account to prevent others accessing your data. The security question and answer is used if you ever forget your password. You should select a memorable question and tell the system what the correct answer is.

You can change your password & security question at any time.

Account summary
The account summary screen is found on the first tab and is the first screen displayed when you login. It is divided into two sections, the first which deals with the money in the account, the second which displays messages and instructions.

Account Inactive/Funds Low Warning
Because the cost of a lead is deducted from your account at the time the leads are received, you need to add money to your account before the system will assign leads to you. You need to have more money in your account than the "Maximum" cost of any of your bids before your account becomes active. Your account will go offline automatically when the amount in the account becomes too low. Inactive accounts cannot receive leads. To add money to your account click on Money Manager.

Unlimited Leads Warning
By default accounts are setup to receive an unlimited number of leads per day. (The system warns you because this means an unlimited spend). You may decide that you wish to budget instead a daily amount. You can use the Bid Settings screen to do this.

No Global Postcodes Warning
The system allows you to bid for mortgage leads from certain postcode areas of interest. When new bids are created the system suggests your global postcode areas as default. You will not be able to setup new bids if you have not specified your default postcodes. To do so click here.

Auto Bidder Switched Off Warning
Auto Bidder is a program within Leadbay that increases the amount you bid for a lead automatically up to your Max Bid so that you stay on top of your competitors. By default it is switched off.

Out Bid Notification On/Off
The outbid notification agent sends a user an email every time they have been outbid by a competitor in their area. By default this is set to run every day at 9:00am and 2:00pm. Users can turn this off or change the times it runs here.

My details
Your account details may be updated or checked in this screen. The fields marked with an asterisk are mandatory. Click on the “Save” button at the bottom of the screen to update any changes you have made. Your username is a unique key that is used to log into your account and this cannot be changed.

My Invoices
The Invoice summary screen is found under this tab of the application. It displays a table of all the credits you have loaded into your account through money manager and which have therefore been made as payments to Add Momentum Ltd. (the owning company of Leadbay).

By default the table is sorted by date with the most recent payment being the top line of the table. You can click on the column headings to sort in a different order. Clicking on the link "View" in the first column causes the Invoice itself to open in a new window. You can print your invoices from here.

Each payment is invoiced separately. Mortgage leads are currently treated as exempt from VAT.

You can use the date fields at the top of the screen to filter the table to only show payments for a certain period in time. There may be more than one page of results, if so Next & Previous controls appear at the bottom of the table.

Payments made using money manager show up as invoices immediately. If you have paid with a credit or debit card, these are marked as paid and your account is credited immediately. If bank transfers or other methods are used then there is a delay before payments are added to your Leadbay account until our bank account receives the payment.

Money Manager
Currently you are offered three alternatives to make payments:
- by credit or debit cards using Worldpay (payment is immediate if successful)
- by Standing Order to setup an easy method of transferring money between accounts (regular or ad-hoc payments)
- by a single payment through electronic bank transfer

Select the option you wish to choose and click on “Pay”.
- To pay be credit or debit card, select the first option and on the next screen enter the description and amount that you wish to pay. You will then be taken to a secure payment page for your card details to be entered.
- To pay by standing order, if this is the first time through a form needs to have been completed to setup the facility. Please complete the form and fax it or send it to us. After setup, you can transfer the money directly from your account using the generated reference number you receive from the next screen.
- To pay by bank transfer, simply fill in your bank details and amount you wish to pay and note the reference number. Then transfer that amount from your bank – we will be expecting it and will credit your Leadbay account with the amount when it arrives in our bank account.

Financial Report
This is a summary of all the financial transactions on your account. You can pick the date range that you are interested in and then click search. A table will then display that lists all the transactions in your Leadbay account for that time period.

You have the option of downloading the table as a csv for importing into your favourite accounting package if you require.

Bid Summary
The Bid Summary Screen is the default screen displayed when you click on the second tab. It displays a table of the bid lines that you have created.

The second column in the table displays the type of mortgage (ie First Time Buyer, Remortgage etc), the third column shows the price band, the fourth shows the range of prices you are offering for that type of lead, the fifth shows the number of leads of that type already sent to you, and the sixth shows the Maximum price you have set up for that mortgage type.

The Last column will also tell you if you are being outbid on that particular line by a competitor. This column is only updated once every hour so if you have changed your bids recently it could be out of date. Clicking view next to the bid line will give you the most up to date infomation on whether you have been outbid in a particular area.

You can of use the selection box in column 1 to edit or delete any of your existing bids at this level . The drop down box filters the table to show less entries, and can be sorted by clicking on the column headers.

Bid Details
The "Bid Details" screen is accessed by clicking "View" in the firstl column of any "Bid Line" in the table on the "Bid Summary" screen. The screen shows precisely what price you are bidding for any particular postcode for a given mortgage type and price band, and what your bid ranking is with that price (ie whether you are top bid or 3rd place etc).

Using the "Bid Price" field at the top of the screen you can set a bid price manually for all of the postcodes in that line, or just the selected ones, and likewise you can make selected postcodes jump to top bidder prices, or delete that postcode from that bid line.

You should enter a whole number in the Bid Price field without any curency prefix (ie "15" or "16" NOT 1.00 or 2.45).

You can additionally add extra postcodes from other regions to the bid line by clicking on "Change Bid Postcodes" which is displayed on the tab menu. This will allow you to amend the postcodes for current bid lines.

You can use the drop down fields on the Bid Detail screen to filter the data that is shown in the table to just postcodes for a region or just those where you are being outbid. For a nationwide broker this table can be very long.

Top Bids
The "Top Bids" screen is accessed from the second tab in the application "My Bids". The top bids page is spit into 2 sections. The top section shows a chart displaying the top bid prices in the system. This chart only shows the highest bid in the system from any post code area. You can filter down to region and mortgage type for a more accurate representation of what is going on in your region.

If you want to see at a glance what is happening for an individual postcode area the second section on that page allows you to selct a mortgage type and display a table with all the current top bids in the system. This table is useful for finding where there may be leads going at a competitive price.

Bid Settings
The Bid Settings Screen is accessed from the second tab in the application "My Bids". It displays settings that affect how the system should process leads that you have won the bidding for.

No Leads: - This determines whether or not you wish to restrict the number of leads you receive to a daily budget or not. There are two options, 1) Unlimited where you continue to receive leads until your money runs out, and 2) Limited leads where you specify either a maximum number of leads per day or a maximum spend per day.

If you select Unlimited leads (which is the default) the screen will refresh and ask only for an Interface type and email address; if you select "Limited" two additional fields appear and either one or the other (but not both) must be filled. If the account is set to limited the system will stop assigning leads when either condition is met.

The email address requested in the final field, is the email address to which new mortgage leads should also be posted when a lead is won by you. By default this is the same as the information entered on the registration screen.

The only interface type currently available is email. Mortgage leads are additionally available via SMS. In order to receive leads via SMS you must enter the number and click "On" and then click "Save".

Auto Bidder
Auto Bidder is a feature of Leadbay that automatically increases your bids in order to keep you on top of your competitors. By default it is turned off. You can check whether or not it is turned on by checking the account summary screen or the Auto Bidder Settings screen. Auto bidder is located under "Bid Settings" on the second tab.

Auto Bidder automatically increases your bid by £1 everytime you are outbid by a competitor in your chosen area. To limit unneccessary price escalation, autobidder can only be set to run twice in a single day. You must therefore tell AutoBidder when you wish it to run by checking two of the checkboxes next to the timeslots on the screen.

You can of course change your bid price manually at any time and you may find that this is a more effective way of staying on top in very competitive areas.

Outbid Notification
The Outbid Notification Agent is a background process that runs on the Leadbay server and sends emails to users that are being outbid by competitors in selected areas.

By default it is active and is set to run twice a day at 9:00am and 2:00pm. The settings that control it can be found under "Bid Settings" on the second tab. Alternatively it can be accessed via a message on the account summary screen.

To view your settings click here. Unlike AutoBidder you can select as many checkboxes as you wish to control when the Outbid notification agent runs.

Bid Creation
In order to create new bids you should click on "Create Bid" in the tab menu on the "My Bids Summary" screen. This brings up first the Postcode Manager and then secondly the "Bid Creation" screen.

In order to create a bid you must first select the postcode areas that you wish the bid to apply for. The Postcode Manager will be prepopulated with your default list of global postcodes. You can add or remove postcodes to this selection by expanding the relevant postcode region and checking the relevant tick boxes.

When you are happy with your Postcode selection you must click the "Save" button before clicking the "Step 2 - Create bids link".This now takes you to the "Bid Creation" screen.

Leadbay Help - Bid Creation (Step 2)
The "Bid Creation" screen is used to generate or update "Bid Lines". You must select a mortgage type or category to create (if you wish to bid for more than one area you must come back and start this process again) and a price range for that mortgage type. The system will generate "bid lines" for every 25k band within that price range.

The Bid Price field contains the price you currently wish to bid for leads in that category and price band and should be entered as a whole integer (ie "10" not "10.50").

The Max Bid Price field is used by the "AutoBidder" process and places a limit on the maximimum price the system automatically bids if autobidder is turned on - (By default it is not active).

If you are creating new bid lines you should click on the button marked "Create Bids", if you are updating existing bid lines with new prices/postcodes then you should mark the checkbox "Overwrite Existing Bids" and click the "Update Bids" button.

The new bid lines will appear on the "Bids Summary" screen.

Postcode Manager
In Leadbay bids relate to specific postcodes as well as mortgage types and price bands. In order to create new bids you therefore need to select the postcodes that you wish to bid for. (You can bid different prices for different postcodes).

Postcode Manager groups postcodes by area. Clicking on the "+" symbol next to the region name expands the section to show a list of postcode checkboxes. Each section has a regional map to show you which other postcodes may be of interest.

You can select all the postcodes in a given area by clicking on the "Select All" link in that area. You can chose postcodes from multiple regions by expanding a new selection and additionally ticking checkboxes in that section.

When you are happy with your Postcode selection you must click the "Save" button before clicking the "Step 2 - Create bids link".This now takes you to the "Bid Creation" screen.

My Leads section
When your bids are successful and leads are sent to your email account, these same leads also appear in the “My Leads” section of Leadbay.

You can filter the leads that display here by mortgage type and between date ranges or you can search by the surname or the postcode of a lead.

There may be more than one page of results, if so Next & Previous controls appear at the bottom of the table.

The leads may also be sorted by the underlined fields in the header (for example by surname or mortgage size).

The main “View Leads” screen (defaulted when you enter “My Leads” section) has a summary that includes a pull-down to view facility so that all the contact numbers may be seen from this one page. There is also a field that may be used if you have a number of brokers working on this same account so that you can assign individual leads to certain brokers in your organisation. This is simple tracking functionality intended for certain types of broker organisations and its use is optional.
This page also has a status field, an invalid lead indicator and a date time stamp when the lead arrived.

Click on the lead to view the lead in more detail and to set the status of the lead or indicate to us that you wish to register the lead as invalid. The status field is primarily to feedback information to us that will help us in the ongoing lead quality improvement process as we understand that you most likely have your own systems for tracking and following up on leads.

From the main “View Leads” screen you can also click on the section “My Lead Totals” which summarises the number of leads delivered to you by mortgage type, and highlights totals of your invalid leads. It also gives you a summary of your total costs and the average lead costs by this category. This report can be filtered by date selections.