Leadbay launched in January 2005 after a thorough study of mortgage advisers' needs and requirements. We have since delivered over £100 billion worth of quality mortgage, loan, debt management, ASU, IP and life assurance leads to advisers nationwide.

Leadbay was the first lead generator to enable advisers to bid for mortgage leads, inspiring a spate of imitative systems.

Leadbay Limited is authorised and regulated by the Financial Services Authority in respect of Non-Investment Insurance business. Our FSA number is 463821.

Leadbay forms part of Add Momentum which launched in the summer of 2003. It focuses on delivering innovative services that are customer-focused and easy to use. Its ethos is to bring people and technology together; to achieve new things and make a real difference.

It's a place where people feel valued, enjoy working together and are able to fulfil their potential whilst being privileged to impact the lives of a generation of African children through close ties with a supported charity, HopeHIV.

Find out more about Add Momentum.